UNDERSTAND YOUR AUDIENCE
First you need to focus on the target audience. Everything you publish online must take into account that demographic. Think about your audience. Tell them what they want to hear in a way they want to hear it.
Finding out what your competitors do well to spread their brands and gain recognition is just smart. It’s not that you want to copy them, but you do need to know what works and what does not. What are their messages and are they resounding with their audiences? These people are your audience too.
STAND OUT OF THE CROWD
Think about the following
- How does the competitor market his products or services?
- What value is the competitor offering to his audience?
- What types of engagement with audiences occur on social media?
- Are there reviews of the company and, if so, what are their customers saying?
- Differentiating yourself in positive ways from your competitors with messages that resonate your uniqueness.
- [ Branding Agency Chennai @GodParticles ]
Likewise, your motto must also portray your mission. Get some help from a creative writer who has a knack for wit but who also will take the time to understand your business and what you want your brand to portray
VOICE OF THE BRAND
If you understand your audience, you will choose the right voice – professional, informal, sophisticated, simple, conservative, a bit sketchy, etc. And when you have the right voice, you will connect with your audience. And the voice should be consistent throughout – on your site, your blog, your social media platforms, emails, and even your ads. Your voice adds a personality to your brand, and consumers want to see your personality.
Your audience comes to know who you are, what you offer, and why it should care through the stories you tell. What’s your personal story as the founder of your company? What stories can you tell that feature your customers? Or your team? What about events and activities that show social responsibility or community contributions? Every story you tell fosters your brand message and helps to make connections and foster relationships.