Company prospectuses never contain the most exciting information. However, proving that good design can make the boring subjects appear interesting. This prospectus for Privacy International was created by a London based agency.
Additionally this is Privacy International’s mission is to defend the right to privacy across the world. Also used to fight unlawful surveillance and other intrusions by governments and corporations into the public’s private life.
With this in mind, the idea behind the design of the prospectus was to “dramatise the notion of privacy,” as creative director Paul Belford explains.
The design of the cover suggests that the content of the prospectus remains hidden until the reader physically rips the perforations on the edge, and opens up the package. This sealed cover serves a double purpose, as it is also acts as the postal envelope.
The subtly embossed cover contains the company’s details company’s details. Neuzeit and Akkurat Mono fonts are also in the publication. Relevant vector illustrations help break the content. The paper stocks used were Flora Tobacco for the cover and Avebury Recycled Wove for the inside pages.
This showcase was originally published in Computer Arts issue 206.