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As you might expect from a report on privacy, the prospectus comes thoroughly sealed in a tear-open package, which also doubles as an envelope

As you might expect from a report on privacy, the prospectus comes thoroughly sealed in a tear-open package. Which also doubles as an envelope

Company prospectuses never contain the most exciting information. However, proving that good design can make the boring subjects appear interesting. This prospectus for Privacy International was created by a London based agency.

Clever and simple imagery features throughout

Clever and simple imagery features throughout

Additionally this is Privacy International’s mission is to defend the right to privacy across the world. Also used to fight unlawful surveillance and other intrusions by governments and corporations into the public’s private life.

With this in mind, the idea behind the design of the prospectus was to “dramatise the notion of privacy,” as creative director Paul Belford explains.

Embossed packaging adds to the look and feel

Embossed packaging adds to the look and feel

The design of the cover suggests that the content of the prospectus remains hidden until the reader physically rips the perforations on the edge, and opens up the package. This sealed cover serves a double purpose, as it is also acts as the postal envelope.

Simple, clear, structured, and thought-provoking design

Simple, clear, structured, and thought-provoking design

The subtly embossed cover contains the company’s details company’s details.  Neuzeit and Akkurat Mono fonts are also in the publication. Relevant vector illustrations help break the content. The paper stocks used were Flora Tobacco for the cover and Avebury Recycled Wove for the inside pages.

This showcase was originally published in Computer Arts issue 206.

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