For over 40 years, Pantone has been the go-to colour matching system for not only the design industry but also paint, textile and plastic manufacturers. Graphic designers especially in the field of logo design will have to make note of this colour for the next year as they can be assured that it is going to crop up in branding and marketing material everywhere. Creative Logo Designers in Chennai
The Colour of the Year -2019 – Living Coral
The 2019 winner was chosen for its “animating and life-affirming” hue which “energizes and enlivens with a softer edge,” according to the official site. And it seems to us no coincidence that this year’s color evokes the beauty and fragility of our marine life and oceans. It’s a subtle reminder that coral, which is bright and lively, is only possible if it’s surrounded by a healthy environment.
In 2000, the Pantone colour Institute created the Pantone Colour of the Year as a trendsetting concept for logo design, branding, marketing and creative society as a whole and is awaited with much excitement and anticipation every December.
How Does the Colour of the Year Influence Marketing Trends?
The Pantone Colour Institute studies colour trends throughout the year in order to decide on the next Pantone Colour of the Year. They take into consideration all aspects of society: fashion, marketing, social media and even politics. The hue chosen as Colour of the Year has become increasingly influential in the vast world of logo design and brand marketing. Creative Logo Designers in Chennai
Incorporating the Colour of the Year into Your Business
The extensive colour trending research done by the Pantone Colour Institute saves you countless hours of marketing research for your own business. When the new colour is announced in December, you or your designers should look into how it can be incorporated into your business in the logo and branding material
Logo designs created for clients
The Pantone Colour of the Year is a colour trend forecast for the consumer, which means that it’s intended to be used for consumer products and logo designs created for clients. Some creative brands renew their look every year according to the new colour but most businesses cannot handle that much change. The Colour of the Year is meant to be used for marketing and product creation, not necessarily a rebranding.
Logo or brand colours
This means that you can create ads with the new colour, just don’t change your logo or brand colours. Graphic designers can incorporate the hue into colour schemes for branding, logo design, publications or packaging. Creative Logo Designers in Chennai
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