The secret to developing an effective digital marketing strategy for the next year is the preparation and consideration of the latest trends that will dominate in 2017. To help you create a digital marketing strategy for your business, we’re providing you with a 10 step guideline that involves both fundamentals and innovations. digital marketing in chennai


Step 1: define your customer in a new way

The definition of the potential customer has been taken to another level recently, with buyer personas taking over. Now, the most effective marketing strategies are incomplete without them.

To define your own buyer persona, you can make use of online tools like MakeMyPersona and Persona Creator.

Step 2: identify goals and tools

Every professional marketer knows how important this stage is. Without goals, the strategy simply will not work, so defining them is your main task. To make sure that the goals you developed are suitable, and make them measurable. digital marketing in chennai

Digital Marketing in chennai

Example of a weak marketing goal:

Increase the conversions on the website next year and create two promotional offers.

What is wrong with this goal? Right, it is non-measurable! How one can measure the progress using this goal, right?

Here is how it should have been formulated:

Increase the conversions on the website by 20 percent in the first quarter of 2017, and create two promotional offers: free marketing report and a marketing book. Have them online by February and March respectively.

There, measuring the progress becomes possible now.

Step 3: focus on blogging

Blogging will be important for online marketing in 2017 and far beyond. A key aspect of the strategy performs some critical functions, including bringing more traffic to your website, Reinforcing social media presence, positioning against other companies and ranking all those long-tail search queries and keywords.

Step 4: evaluate digital marketing channels

Analyze the digital assets and channels that you are already using, including website, blog content, social media account, word-of-mouth, native advertising, Google Adwords, paid advertising and so on.

Digital Marketing in Chennai

It is okay if your future digital marketing strategy does not incorporate all of these elements, but it sure should use those that were the most effective in 2016. A landing page you recently created has been effective in generating leads, use it again but improve it as much as possible. The same applies to other assets and channels.

Step 5: Automate marketing

The report of digital marketing trends from Smart Insights states that marketing automation will be a huge thing in 2017. In fact, it has been in the top 3 for the last 5 years in terms of trends and many businesses still have not improved their automation.

If your company is among them, make sure you add marketing automation to your strategy before 2017 arrives!

Step 6: make mobile marketing work

According to the aforementioned report from Smart Insights, mobile marketing has been on the rise in the recent years. However, there are still many opportunities in smartphone conversions, as these rates were very low in 2016 (SmartInsights).

mobile responsive design and email templates to ensure that you are using the latest methods and provide only relevant and latest data.

Step 7: make it easy for customers to reach you

All about connecting with potential customers, so traffic on your website should be high to ensure positive outcomes. Customers should not exert unnecessary effort to connect with you.

“You’ll get honest feedback on campaigns and messaging, for one. Incorporating your fans’ interpretation and opinion of your brand can get you both fresh content and loyal fans.”Adam Fridman

To eliminate the unnecessary effort, you should ensure that landing page does not ask for irrelevant data. Make call-to-actions clearly visible on the landing page and other pages on the website.

Step 8: use the right technology

A marketing effort is wasted if an ineffective or inappropriate technology is used. Email marketing should not be done manually but rather by tools like Vendasta that advance it by providing sophisticated functions. digital marketing in Chennai @GodParticles

Step 9: confirm your differentiators

If not different from your competitors, your company should not expect high profits in 2017. Talking to customers and understanding their needs helps change your goals.

Step 10: track your progress

Constant monitoring is  provided to ensure that the strategy is working effectively. Teams are usually assigned to deliver the projects.  Remembering to learn from the mistakes and finding improvement opportunities is crucial.

Article Source : VENDASTA

Related Post :