Let’s Work Together

Image Alt

God Particles

Professional Logo Design Company

Graphic Designers | Logo Designers

IKEA’s New Logo is Different

graphic designers near me

New Logo

Ready to see IKEA’s new logo? Have you clicked straight through to this page expecting to see a radical redesign that repositions the famous Swedish brand? If so, sorry. We’re being a little cheeky. You’ve already seen the new IKEA logo. It’s at the top of this article. There it is, go on, take it in. graphic designers near me

We won’t blame you if you don’t believe us. The new logo isn’t exactly a huge departure from the pervious IKEA logo, which had been going strong since 1992. In fact, if you were prompted to draw the IKEA logo from memory, you’d probably whip up something fairly similar to both that logo, and this shiny new one.

Graphic Designers near me

So, what’s changed with the new logo design? When compared with the old logo (below) perhaps the most obvious change is that the registered trademark symbol has been packed away into the recognisable yellow oval itself, rather than being left to float along side it. graphic designers near me

Old IKEA logo

The previous, and totally different, IKEA logo

IKEA logo

Speaking of the oval, that’s had a growth spurt to accommodate the (slightly) bigger lettering. The flairs on said lettering have also been trimmed, which allows for tighter kerning. Meanwhile, the counter in the letter ‘A’ has been expanded, and the arms on the letter ‘K’ taper off into a more narrow point.

Other changes include the introduction of a different shade of blue and yellow. The new colouring appears more toned down and muted. This is a welcome change, as the previous design used a bold palette that was a little harsh on the eyes. And if you’ve ever had to traipse through the arrowed slalom that is IKEA, you’ll probably agree that the last think you need is eye strain. graphic designers near me

Logo Redesigns

As far as logo redesigns go, yes, this is much of a muchness. And IKEA has got its work cut out for if it wants to replace its branding with this subtle update. We had to check and double check to make sure we were talking about the correct version when putting this post together, so god help the designers who have to replace the logo in store and online. graphic designers near me

Still not convinced that the logo is that different? Check out this eye-popping before and after contrast put together by the clever folks over at Brand New.

Articles Source: CreativeBlog

Related articles:

Add Comment