At its most basic, logo design can be a very literal, representative thing – and that can be effective, if done well. Think Costa’s bunch of coffee beans, iTunes’ musical note, or Woolmark’s ball of wool.
Other times, the name of the brand – even if it says nothing about the actual product or service it provides – becomes a gift for a logo designer. Step up Red Cross, Shell and Apple, and a whole gamut of animal-themed brands such as Puma, Jaguar, Penguin, Dove and Red Bull, But a host of brands have built up an long-running association with a seemingly random symbol that rewards more digging.
Starbucks and McDonalds are two iconic US brands with such unusual associations.
And while the ‘Golden Arches‘ resemble an ‘M’ for McDonalds, they actually echo the distinctive shape of the fast-food giant’s early roadside restaurants. logo design agencies
Read on to discover five more household brands whose symbols hide a fascinating backstory…
01. Nestlé: the family name
Have you ever pondered the connection between a multinational food and drink company and a bird’s nest? It all comes down to the founder’s heritage.
Nestlé means ‘nest’ in German, so perhaps unsurprisingly, his crest featured a bird on its nest.
Over time, the logo was progressively simplified.
02. NBC: a colourful metaphor
It may be a stretch to associate a peacock with a TV broadcaster in the modern era.
Early versions showed a fairly literal line drawing of a peacock, with a graphic rainbow tail fanned out. Although during the 70s and early 80s – until Chermayeff & Geismar was brought on board to overhaul the brand in 1986, it was used alongside a graphic ‘N’ device.
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Chermayeff & Geismar recognised the brand collateral in the peacock, even at a time when colour televisions came as standard rather than being any particular selling point for a network. The agency pared the feathers back to six, to represent NBCs different divisions. But the master stroke was the subtle notch that simply hints at the peacock’s head – a much more elegant solution than its 1950s predecessor.
03. Domino’s: counting the dots
It may now be the world’s most ubiquitous pizza chain, but Domino’s had humble beginnings as a small, independent restaurant called DomiNicks, after its owner Dominick DiVarti. Tom Monaghan acquired the business with his brother James in 1960, but had bought him out within a year in exchange for the old Volkswagen Beetle they used for their deliveries. Logo Design Agencies Chennai
04. MGM: King of the jungle
There are few things that’ll make you sit up and take notice quite like a roaring lion. In the film industry at least, that symbol – and the accompanying noise – belongs conclusively to Metro-Goldwyn-Mayer, better known as MGM. Logo Design Agencies Chennai
When Goldwyn Pictures merged with Metro Pictures and Louis B. Mayer Pictures in 1924, the lion – an actual animal, named Slats – remained as the MGM brand’s official mascot. It’s a rich branding heritage, and it all sprung from the fact that an executive went to a certain university.
05. Toblerone: the mountain and the bear
Many brands draw on the history and heritage of the city or country they hail from, rather than the products they make. Toblerone is a great example: rather than depictin anything to do with the chocolate itself, the brand chose a geographical landmark – the nearby Matterhorn – as its emblem.
That distinctive mountain shape is echoed in the triangular chunks of the chocolate bar itself, but the references don’t stop there. Hidden within the snowy patterns on the sheer face of the mountain is the outline of a bear – the official symbol of Bern, the Swiss city where Toblerone was founded in 1908.
Article Source : CreativeBlog