Although much of the focus in marketing has shifted to online and mobile advertising, print advertising is still a strong force in the advertising world. Particularly useful for small businesses who need to reach local consumers, newspaper advertising offers a variety of choices to get a marketing message across.
While newspaper ads are comparatively expensive, they have the best return on investment, or ROI, for one main reason — they are easy for readers to see. Half, quarter or full page ads offer small businesses more room to get their marketing message across and are more visible to consumers. Local newspapers are typically less expensive than bigger dailies and are are ideal for small businesses trying to interest local consumers.
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