Product Package Design
When you walk through a supermarket aisle, have you noticed what draws you towards one company’s product more than the other. While both of them may contain the same ingredients, a unique packaging design that catches the eye will definitely draw more consumers.
Product packaging can be a consumer’s first point of contact with the product, and a trendy package may make someone try a new brand or product line they’ve never heard of. The package design is one of the most important elements in a successful product launch.
Packaging should have consumer appeal, a distinctiveness that makes the product stand out against a hundred other products on the shelf. Packaging, labeling and any additional information should be designed keeping in mind the profile of the target consumer. Packaging helps build the company’s brand image. It’s about communicating the product and building a relationship with consumers through the company’s brand image