2D or 3D Logo Design- Which Is Best for Your Brand?
A logo design is typically thought of as a two-dimensional (2D) brand icon, but since the Internet became commonplace in the late 1990s, brands began thinking beyond two-dimensions. Suddenly, they weren’t bound by the constraints of print advertising anymore, and new opportunities appeared where businesses could use three-dimensional logo design beyond expensive television advertising. professional logo design company in chennai
Apple moved from a flat 2D logo to its monochrome 3D logo in 1998, and many other companies followed in Apple’s footsteps with their own 3D logo designs. But just because other brands are going 3D in their logo designs doesn’t mean you should do it, too. The question to ask is whether the perceived benefit is worth the cost? Or whether there is a benefit at all.
Design Must be Simple
When done properly and most effectively, a brand logo is a symbol or distillation of the brand strategy. That is because its purpose is to convey the strategy. And to do so in the most immediate and direct way possible. In order to do this, there must be an idea – a concept – not a mere decoration. And its design must be simple in order for it to have meaningful resonance for audiences. Because those who usually see it do so in a blink.
Simplicity is key because complexity means interference between the viewer and the concept. The primary goal of the brand logo is to create focus for the concept. And that can only be achieved when there is a single point of action. If target audiences are distracted and allowed to wander, they lose focus. As a result they lose the concept and forget it altogether.
Packaging and Premiums
If the only application of a logo were for multi-tonal media like onscreen or halftone printing (print ads and brochures), then cost would not be a consideration. So, by adding dimensions to the logo, tones are necessary in order to achieve the effect. For signage, packaging and premiums (folios, shirts, pens, etc.), extra tones require extra costs for each additional tone. professional logo design company in chennai
Branding experts and designers debate for and against 3D logos all the time. Certainly, a 3D logo is more visually dynamic in some media, such as television and online. 3D logos also lend themselves well to animation and can truly bring a brand personality to life. But do think about where you’ll use your logo most frequently, so you can choose a design that reproduces well in that medium.
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