Designers Arrange Type
Design that’s to be experienced in an instant is the easiest to recognize. Designers arrange type, form, and image on posters, advertisements, packages, and other printed matter, as well as information visualizations and graphics for newspapers and magazines. Professional logo designers chennai
Draws an Image
This kind of design is often confused with illustration, but while an illustrator creates or draws an image in response to an idea, a designer combines illustrations, photographs, and type in order to communicate an idea. One way to understand this is to consider the difference between a furniture maker and an interior designer. One makes a specific object for a specific purpose, while the other thinks about how all of the objects and surfaces of a room create an environment for the person moving through it. Good illustrators are often capable designers and vice versa, making it harder to distinguish between the two practices.
Motion graphics are equally predetermined and crafted but are meant to be experienced over a fixed time span, like the opening credits of a movie or an online video that explains part of a newspaper article. They usually go beyond the visual, curating and cueing sound to moving vector graphics, photographs, and video. The difference between motion graphics and videography or animation is the same as the difference between two-dimensional graphics and illustration. Motion graphics combine animation, videography, and typography for a communicative purpose, and this combination over time and the space of the screen constitutes the design. Professional logo designers chennai
Books and Magazines
Whether physical or digital, books and magazines are meant to be enjoyed over time, during which the reader has control over the pace and sequence of the experience. In books, the content usually comes before the design, while in magazines, the design is a structure that anticipates written and visual content that hasn’t yet been created. Some commercial websites or exhibition catalogues also fit in this category, as do digital or physical museum displays that show information that doesn’t change. All have content in a suggested order that has been thought about ahead of time, but the user or reader finds his or her own path through the material.
Many designers also produce systems that are meant to be experienced over time but aren’t confined to the making of objects. Wayﬁnding, a form of environmental graphics, refers to branding and signage applied throughout and on buildings or outdoor areas like parks or highways. While each sign or symbol in wayfinding is a work of design, together they form a larger system that helps people navigate while maintaining a sense of the character of where they are. The design of the system—the relationships among all of those parts—is where the designer brings greatest value. Professional logo designers chennai
The larger category of environmental graphics includes any design that connects a person to a place, extending to and overlapping with dynamic displays, didactic type and imagery, and creative placemaking. A wall of terminals that show arriving and departing flights, a digital display on the facade of a building that shows stock prices, an inspirational quote in a building lobby, and a placard explaining a historical place or landmark are all examples of environmental graphics.
Article Source: AIGA