But recently, my private Facebook group has received a number of questions asking about SEO and how Squarespace, Wix, and Weebly compare against WordPress. While I provided some initial thoughts on each post that arrived, I knew I needed to dig in further and try each service out for myself. So I did. And then I went further again and added in HubSpot COS, because out group wanted this information as well.
I created a test website in Weebly, Wix, and Squarespace. As I moved through their website build options, I paid close attention to SEO features and I documented options each platform offered. I also obtained access to a live HubSpot COS site so I could dive into this platform’s options for SEO.
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Robust Website SEO?
Before I dive into more data, I’d like to share some screen shots of the URL level SEO options for all four packages, I think these alone will show you there is a massive difference in both functionality and usability.
My table included 39 data points. When you convert each yes responses to a binary 1, you can easily obtain a point score per CMS package. With this approach, you’ll see a clear break out between website builders.
Total SEO scores by CMS platform:
- WordPress SEO = 39/39
- Squarespace SEO = 29/39
- Wix SEO = 23/39
- Weebly SEO = 21/39
- HubSpot COS = 37/39
While Squarespace did have a lot of functionality, it did lack some major SEO features that I can’t imagine living without.
Squarespace’s SEO gaps included:
- Content silos
- Focused keyword identification
- On-page SEO scoring
- Link anchor text
- Schema and structured data support
Squarespace SEO gaps,
Wix and Weebly are missing out on all of those Squarespace SEO gaps, but these two website builders are also missing the following functionality:
To make matters worse, Wix doesn’t even let you change design templates. You literally have to create a brand new site to modify the design style. Say what? Yep, this perplexes me too.
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Weebly lacked even a few more SEO options that the other three included. These were:
While I understand the lack of support for AMP, the lack of control on image alt text and ability to add subheaders truly surprised me.
When I went back and added HubSpot COS into our data, I was pleasantly surprised to see it does offer a lot of options for SEO. It doesn’t support Schema and structured data, which I did find surprising given the fact that HubSpot COS is very expensive.
WordPress, Squarespace, Wix, Weebly, and HubSpot COS Fail to Truly Compare
So I tried to bust out of my WordPress snob mode and embrace the other CMS packages, but I just can’t do it. I am a serious SEO consultant and I quote SEO consulting packages that require things like content silos and structured data.
I need these advanced SEO features to compete in search. And I’m not alone.
If you put SEO aside, Weebly and Wix did offer the ability to create some decent looking websites with minimal effort. That is great for the microbusiness who doesn’t rely on SEO. Even I know WordPress and its 50,000+ plugins can be overwhelming at times.
SEO generated traffic
If you are a first-time website owner, Weebly and Wix might make suitable options. However, if you need to complete in search and you are going to rely on SEO generated traffic, you need to utilize Squarespace or WordPress.
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If you are looking at the HubSpot options and thinking this might be viable, please oh please consider the true cost of the HubSpot COS platform. It is very pricey and when you see WordPress offers just as many option, it just doesn’t make sense.
Articles Source : Web-Savvy
Thank You Ms.Rebecca GIll