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Content Marketing For SEO
“content is king” is originally from an essay Microsoft founder Bill Gates wrote in 1996. In it, he describes the future of the Internet as a marketplace for content. and Content is king, but context is God.” I love that that line is quoted so much.. best poster design company in chennai
Blogging combined with social media promotions is a powerful way to promote your business. With your business blog, you can easily target potential clients and boost traffic by writing about the content relevant to them. Blog allows you and your business to develop a community and facilitate one on one conversations with potential customers. best poster design company in chennai
Infographics are a mix of design and writing which displays data in pictorial, fun and easy to understand format. If you make your infographic compelling and attractive, it can prove useful to your audience and help you generate brand awareness. Since infographics are pictorial, it’s easy to read them to find the correct information. Creating helpful infographics in your industry can help you reach a very wide audience and establish you as an industry expert.
Manage an editorial calendar
When you start blogging, you may find it is difficult to find time to write new content. A great way to combat this is to create a simple editorial calendar in Microsoft Excel where you can write down some topics of interest and the expected date for publishing them. Setting realistic dates can help you keep track of what you’re working on and can aid you in completing your tasks in time.
Blog about your customer pain points
When you create your buyer personas, you get an opportunity to understand more about your customer pain points. Describe how the buying cycle for your customers look like and what are the challenges they face in the process of buying the product/service. Once you know their pain points you can focus your content towards solving their pain points.
Add visual elements to your posts
When working on any piece of content, it is always important to include visual elements to your post and make it look visually appealing. You can include images, videos, infographics, memes, screenshots or presentations. No reader enjoys reading a long page of only text. Even if your content is interesting, it may seem boring after a little while and the reader will tend to move out from your blog. best poster design company in chennai
Comment on other blog posts
When you find an interesting piece of content, leave a comment on the post and let them know that you found the post useful. Where relevant, you can also an include a link to your website or your blog post. However, don’t do it for the sake of adding a link but share it when it genuinely adds value to the reader. This will help in driving traffic to your blog and website and build your credibility.
Cross promote your content
Cross-promotion essentially means collaborating with other brands to promote each other’s content and reach a wider audience. Cross-promotion is completely free but when choosing your partner you should ensure their audience matches your target audience. Try to find mutual benefit with other brands and reach out to them when you find an opportunity where you can prove useful to each other.
Recycle your content
Content marketing comes with its own benefits and challenges, and generating new content frequently is one of them. If you have generated a truly helpful piece of content, then you can recycle your content to keep your channel and social media pages alive. You can re-share some of the old posts in social media to reach audience you may have not reached earlier. Another way to recycle old content is to re-publish it by updating it or re purposing it into a new form, for example, an infographic.
Submit your press releases
Getting featured on famous newspapers, magazines, TV shows or radio can work wonders for your business. You can build awareness of your brand and generate more influence by submitting press releases to multiple channels. Gather contact details of relevant editors and journalists and reach out to them to find out how you can get published in their newspaper or magazine. best poster design company in chennai
When creating a new piece of content, you may struggle in finding the right structure. You can use some predefined templates which can help you communicate your ideas in a more organized way. After researching and developing your ideas you can use one of these templates and just plug in your ideas in the right place.
All content needs promotion
Your job is not over after creating and publishing your content. The most important part of your content marketing efforts after your content is published. Spend more time in promoting your content across multiple channels than you did in creating the content. Only when your content is promoted well, can it reach a bigger audience to reap benefits for your business.
Explore other channels like podcasts, Vimeo, etc.
Technology is evolving rapidly and there are a lot of new ways to engage and attract your audience. Explore channels like podcasts, small videos on Vimeo, video marketing on YouTube, etc.to see what works best for you. Never stop experimenting, because marketing is all about keeping your product/service interesting for your audience.
Articles Source : JustCreative