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Where did design thinking come from?

Although design thinking has started making headlines only recently, the roots of design thinking can actually be traced back more than 50 years. Creative Graphic Designers in Chennai. In this section, we’ll give a brief overview of the people and movements that have influenced design thinking since the 1960s.

A Creative Revolution: 1960-1980

The 1960s and 1970s were revolutionary in many ways – people were creating music, art, and change in ways the world had never seen before. These two decades had a profound impact on design as well. Creative Graphic Designers in Chennai

The emergence of design science and ergonomics, as well as design strategies such as cooperative design, set the stage for what would later become design thinking and human-centered design.

Understanding Creators: 1980-1990

With the foundation of design thinking already laid, the world became increasingly interested in something else – what exactly makes a creative person creative, and what sets that person apart from everybody else? Creative Graphic Designers in Chennai

During this era, psychologists and sociologists took a keen interest in how designers work, both on their own and in teams. We began to piece together what conditions and processes helped creative people, well… create. This helped give structure and strategy to the creative processes developed in the previous two decades.

Creativity as a Service: 1990-2010

The strategies of design thinking aren’t just helpful to designers – in fact, they can be applied to virtually every field out there. People began using design thinking to tackle problems that weren’t obviously design-related – instead of using design thinking to create a better chair, they began to experiment with using design thinking to improve workflows and interpersonal interactions.

Another important development of the 1990s and 2000-aughts is that designers began creating new design tools, which could be used by designers and non-designers alike. This allowed an unprecedented number of people to begin experimenting with design and the core ideas of design thinking.

Design Thinking Today: 2010-Present

Today, design thinking is finally beginning to gain broad recognition as an essential strategy in traditional design disciplines as well as a variety of other fields, like business. Design thinking is transforming workflows for everyone from amateur designers to corporate design professionals, setting us up for a brighter future.

Creative Graphic Designers in Chennai

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Understanding the fundamental building blocks of design thinking allows you to transform your creative process and create show-stopping designs.

What are the building blocks of design thinking?

So, how do you become a bona fide design thinker yourself? What training do you need to have under your belt? Luckily, design thinking is based on skills that anyone can develop at any time. To improve your design thinking ability, really hone in on these skills:

  • Observation
  • Ideation
  • Prototyping
  • Testing


Whether you’re designing a building, a menu, a workflow, or something else entirely, one thing is for certain – before you can create a solution, you have to understand the problem. The trickiest part? Sometimes the problem presented to you by the client doesn’t actually get to the heart of the issue. In order to produce a design that delivers a functional and meaningful experience to the end user, you have to start at the beginning.

If possible, start out with end users. Talk to stakeholders, organize a focus group, schedule interviews, or observe users interacting with previous versions of the product. This step is critical to identifying and addressing gaps in the user experience. Creative Graphic Designers in Chennai


For most designers, this is the fun part and the part that comes most naturally – generating creative ideas. To promote creativity, increase human-centeredness, and eliminate biases, use strategies such as:

  • Collaboration. Work with a team to ideate. If 2 heads are better than 1, imagine how many solutions you can generate with 3, or 4, or…
  • Sticky note ideation. Sticky note ideation is a strategy that lets all members of your team quickly get all of their thoughts out on the table by giving every idea – the good, the bad, and the ugly – its own sticky note.
  • Pretotyping. No, that isn’t a typo. Before you pick a solution and prototype it, create an even faster, lower resolution prototype known as a pretotype to help you work out early design kinks and compare different ideas.


After ideating, select a solution that seems to hold a great deal of promise. This isn’t the time to create a full-blown, high-resolution product – you want a prototype that you can manipulate and adjust throughout the testing process if need be. Creative Graphic Designers in Chennai, Your goal is to convey the look, feel, and functionality of your design as quickly and easily as possible.

Consider prototyping in the form of:

  • Mockups
  • Simulations
  • Process sketches


This is where the human-centered magic happens. Testing should be a participatory experience involving not just your client but also end users. Encourage participants to interact playfully with your prototype and give genuine feedback. Observe carefully. Once you have gathered all of the information you possibly can, it’s back to the drawing board for another iteration.

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Using low-resolution prototypes encourages playful and constructive feedback from participants during the testing phase.

Aricles_Source: JustCreative

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