Having a print advertisement be successful these days is something that takes a lot more than putting an image and a catchphrase on a piece of paper. Graphic Designing Agency Chennai
With the importance of social media being higher than ever, using all of the resources available can become a major part of the process. While many companies may prefer to advertise online or through television, there are some print ads which when the execution and the words are perfect, the impact can be enormous.
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For our list of the 25 best print ads, we pulled together the ones that made us laugh, were extremely impressive, a bit controversial, hard-hitting and brilliant pieces of work. If you’re looking for some high-quality examples of how to build your brand, keep reading.
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#1 “Hulk Have Boo-Boo”
In this imaginative ad, Band-Aid highlights the flexible fabric of their bandages by showing the Incredible Hulk’s hand with a bandage on it. Hulk’s alter ego is Bruce Banner who transforms into the Hulk when he gets angry. We’re left to assume that Bruce was already wearing the bandage.
Created by Cheil Worldwide Hong Kong with the campaign title of “Block Out The Chaos”. The beautiful art direction uses 3D illustrations and negative space to portray how well their noise-canceling headphones work. With quite a few different variations out there, the Donald Trump/Kim Jong Un one spoke to us.
#3 The Perils of Parallel Parking
Developed by DBB Tribal, the Volkswagon ad campaign put a focus on the company’s new park assist feature by highlighting the risks that can be associated when you tightly park between two cars. This ad uses animal symbolism to send a message of being able to safely park using the vehicles’ newest feature.
#4 “On Your Left”
Designed by Steve Quint, the iPod shuffle and is smartly designed to use the headphones of the device mapping out the route the run may have taken. Similarly, this kind of imagery can take a typical use of a product and present in a creative way that consumers will be able to relate to.
Over the years Mastercard has put out many different types of print ads showing how their card can make experiences priceless. As a sponsor of the 2012 Women’s Golf Classic, MasterCard hired MacLAREN McCANN who combined a traditional image of a golf ball on a tee with a high heel shoe. The result is an amazing ad that speaks directly to their demographic without any confusion.
#6 – Colgate Floss
With a minimalist design, Colgate commissioned Y&R to create this ad for their dental floss. The focus on the seeds in the fruit paints a real picture for anyone who has ever gotten a seed caught between their teeth. Graphic Designing Agency Chennai
#7 – Fleas off, please!
Designed by Pervanal Saatchi & Saatchi, this ad for Frontline Flea & Tick Spray was installed as a giant floor sticker in a shopping mall in Jakarta, Indonesia. Hence from higher levels, the people walking on the picture look like fleas on and off the dog. Additionally, this is a great way to use perspective and imagery in an advertisement.
#8 – “We are made of Rock”
Designed by Italy’s own DLV BBDO, the image, as well as the handwritten tag line, fit a music magazine like Rolling Stone perfectly. The image is very readable and portrays the magazine’s attitude, ethos and most importantly, the product perfectly.
#9 – Finger Lickin Good!
If you own a phone that looks like this, you may want to upgrade. Now. Zame Zhou, along with LamanoStudio from Chile takes the company’s famous tagline of “Finger Lickin Good” to new heights with their inventive ad. For instance, other ads in this series included a keyboard and a video games controller. As inventive as it is, it is also nightmare-inducing.
#10 – What if they were gone?
The World Wildlife Fund uses striking imagery to get their message of helping to save endangered species across. Similarly their “Desertification” campaign, used striking images of some of the most amazing animals turning to dust. As a result, the audience have a very emotional response to this ad and it helps start conversations. Graphic Designing Agency Chennai
#11 – You eat what they eat
The amount of pollution in the oceans is at an alarming level. But many people would rather ignore it than think about it. Similarly, designed by Ogilvy, their stark imagery of a fish shaped like some of the garbage thrown into the ocean. Developed for Sea Shepherd Conservation Society. an international non-profit, marine wildlife conservation organization. As a result, this ad hopes to drive awareness of the issues with the ocean and hopefully donate to Sea Shepherd. graphic design agency
#12 – You either see one or the other
Texting and driving is still a major problem on the world’s roadways. Fiat, n collaboration with designer Leo Burnett developed a campaign to try and curb texting and driving. Texting while driving diverts your focus. Above all, the ad uses an ambiguous image to portray and bring attention to a real problem. Graphic Designing Agency Chennai
Article Source : JustCreative