Logo Design Company in Chennai


Much as a tide and time can dull the sharpest corner of stone or random shard of glass, designers are tossing the occasional mark into the wash for one last tumble before presenting to clients. This is a bit like over-easing the edges before handing off a newly minted bobble to a child. Guaranteed, there will be no eyes poked out in the handling of these logos. The key phrase here is not easing, it’s over-easing. There is a certain level of finish that occurs when knocking back a sharp corner, but in over-amplifying the effect, designers are delivering an entirely different message. logo design company in chennai

The Designer Assures

A friendlier, more approachable mark is crafted, but by applying this effect, the designer assures the consumer a certain level of implied simplicity. The mark represents a process, product, or service that’s been tested and worn in to remove any unfriendly burrs. Simplicity of initial design is imperative as a starting point, and you may notice most of these are a single-color solution. Reduction of tumbled logos never create screen challenges as a computer’s process of simplifying detail has already handled it. As friendly as these are to consumers, clients should have reasoning in mind when asked, “Why so round?” How much you should ease a corner can be like the fine line between a healthy tan and someone who’s over-baked on the tanning bed.

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One of the tenets of logo design is that forward motion means up and to the right. It’s the direction you want your investments, or your production to take if you’re looking at a graph. It’s the difference between gazing up to the future or glancing back at the past. So, what a surprise to discover a flurry of up and to the right parallelograms littered throughout this year’s field of work. And though the symbolism is not unexpected, the sheer number of them is. And the puzzlement of this discovery is only matched by the diversity of applications.

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“up and to the right”

The nature of the oblique shape gives it a sharp, aggressive attitude. An element captured in motion and perfect in form to serve as a vehicle for type or as a passenger to accent a larger message. Note the parallelogram in the lead role with Carling or as a demure accent on the “i” in Stripe. Or taking on a number of configurations to speed other solutions to the fore. A remnant of Spartan attitude remains in this trend that leaves no home for embellishment. All of these are clean, to the point solutions that signal “up and to the right” as their clients’ mantra. logo design company in chennai


It’s easy to muse that master sports logo designers may lose credentials and peer respect if they ever released a mark without encasing it in a wide gray outline. How else would we know it was for a team? This may or may not be the influence at work, but over the last year, we’ve seen an uptick of logos with absolutely no sports affiliation tightly ensconced in their own mono-weight outline. An astral aura if you will, exuding a rich karmic energy.

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Pop of Embellishment

Drawing attention with a highlight outline in most of these cases adds a nice touch or serves a functional purpose, but you have to ask to what end. It may imply a team essence to the entity or much as sports logos, it may be designed to allow the image to work on both light and dark color fields. Note that the Acid Pineapple actually has a double aura. A better hunch is it’s a stylistic pop of embellishment that allows an otherwise unremarkable mark to capture additional attention and project a bit of its own graphic energy.


Articles Source : Logolounge

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